Target Advertising: The Internet Knows More Than You Think

Advertisements are everywhere on the Internet. Showing up on millions of websites such as Facebook, YouTube and Twitter they are almost impossible to escape. When it comes to advertising the Internet knows more about an individual than one may think. The very second we visit a website every click that is made is gathered as information. The information is then used to target you, the individual, with the hopes of being drawn into purchasing a product relating to your previous searches. This is why we often see advertisements that we can relate with as they target our specific interests. Some may find this as an invasion of privacy while others may feel it benefits their internet experience as they discover products they were never looking for to begin with. As we move into the future advretisment technology will only advance as they analysis their audiences to discover what they are trying to reach.